Do You Hate This Ad? Spotify and the Self-Reflexivity of Advertising
Streaming music giant Spotify’s ad campaign blurs the line between fact and fiction, a meta conversation that offers the listeners less annoyance with more upgrades. Does it work? By Shambhavi Gupta
Short story by Debi Mukherjee: “Unlike the little girls I see outside temples, draped in their pano bhaju’s stringing garlands of Marigolds, I dare not play with the flowers in our garden. Papa cautions me against the rows of Mogras, Shoe-flowers, Frangipanis and a multitude of others. He says that I must not be lured by a flower’s fragrance.”