Do You Hate This Ad? Spotify and the Self-Reflexivity of Advertising
Streaming music giant Spotify’s ad campaign blurs the line between fact and fiction, a meta conversation that offers the listeners less annoyance with more upgrades. Does it work? By Shambhavi Gupta
Short story by Karan Madhok: “Now, Lady, Miss: Please take the flowers and lean into your husband, like this, as if you are falling into him. Just a little. That’s why in English they say, ‘falling’ in love, no? Bas, gir jao unpar!”